Stress-Free New Year's Resolutions Lead to Massage Therapy Training
With stress reduction topping many people's lists of New Year's resolutions, massage therapy is a promising career change for 2007. Workplace stress continues to be a concern for many American workers, and massage is a therapeutic treatment for stress. Because massage therapy is often a state-regulated industry, formal education is required. Online resources such as LocalEdu.com provide articles with location-specific school information on massage therapy programs.

Learning what is the True Meaning of Alternative Medicine
Many people who are suffering from disease or pain have thought about trying the alternative medicine route. Before you try alternative medicine, you may want to learn a bit about it. There are a lot of different types of alternative medicine and they all may not be right for you.

Boulder College of Massage Therapy Celebrates 20 Years at DICK'S Sporting Goods BolderBOULDER
Internship program provides more than 5,600 massages each year to the Boulder/Denver community.

Dr. Eric Russell Receives Texas Chiropractor of the Year Award
Dr. Eric Russell, Associate Professor in the Department of Chiropractic Sciences at Parker College of Chiropractic, was named Texas Chiropractor of the Year by the Chiropractic Society of Texas during the annual Texas Convention. "I was honored and humbled to have been given this award," said Dr. Russell.

Getting The Most From Your Massage Therapy Course Online
It is easy to sign up for a massage therapy course from online. Depending on the state where you live in, to be licensed to practice massage therapy requires a number of credit hours that range from 500-750. Your entire massage therapy course covers every topic that you need to know, from the history and ancient practices of ~{!0~}healing touch~{!1~} to the modern methods that have been developed over the past years. After accumulating the required hours of course education, you must pass the National Certification Exam before any state will issue you a license to practice massage therapy professionally. Remember, massage therapists are also licensed medical professionals; this is a lot different than asking your spouse to rub your shoulde ...

Massage Therapy
Massage Therapy is a massage session that takes place in a warm, comfortable and quiet area as you lie on a specially-designed table. Sometimes, soft music is played for relaxation.

The True Meaning of Alternative Medicine
Alternative medicine is a type of therapeutic practice that is not considered to be a part of traditional or conventional medical treatment. People use alternative medicine instead of using traditional medical treatment.

Holistic Medicine
Holistic Medicine involves natural treatment options like holistic nutrition, herbology, environmental medicine, energy work, mind-body medicine, anatomy, and many other holistic medicine practices.Holistic medicine allows an individual to be treated naturally and establishes a positive balance between body, mind and spirit.

Massage Therapy School Welcomes New CEO
Tod Gibbs brings a wealth of experience to his new role at Atlanta School of Massage.

How to Become the best Massage Therapist of Pennsylvania
Massage therapy is a buzzword in Pennsylvania. With more than 80 massage therapy options available today, becoming a massage therapist is one of the unlimited career opportunities available today. With the increase in career opportunities in massage therapy, many massage therapy training programs have sprung up. Though there are many training schools for massage therapy, unfortunately not all of them are able to provide quality education. Moreover, as Massage therapy is a diversified field, the training school that you choose to get trained in massage therapy should be able to teach you the broad array of techniques available today.

Chiropractic Profession Missing Perfect Marketing Opportunity through Blogs, According to Social Media Study

Inkjet Cartridges Up to 75% Off! Limited Time Offer!

Plainsboro, New Jersey (PRWEB) May 20, 2008 ?- The American chiropractic (http://www.kahunacontent.com/site/) profession could benefit greatly by the use of blogs (http://www.kahunacontent.com/site/2008/05/09/the-back-blog-brief/), reveals a new study by the New Jersey based social media research company, Kahuna Content (http://www.kahunacontent.com/site/). "American chiropractors should be jumping en masse into the blog marketing pool, but most won't even get their feet wet," says Richard Telofski, Principal Consultant at Kahuna Content. "How do we know this? Because less than one percent of American chiropractors blog and, of those that do, over one-third of chiropractor blogs are inactive and look like sad puppy dogs abandoned by the side of the road."

"Unfortunately, blogging as a marketing tool is not regarded seriously by America's chiropractors," says Telofski. "In fact, their absence from blogging is just downright astounding."

It's astounding because, per Kahuna Content, there is a high correlation between the average blog reader and the average chiropractic patient. According to industry statistics, males between the ages of 31 and 50 comprise a high percentage of chiropractic patients and an even higher percentage of blog readers. "If this isn't a perfect demographic alignment between a marketing medium and its target audience, then I don't know what is. It could be the perfect tool, or the perfect 'chiropractic assistant,' yet the opportunity is squandered by America's chiropractors."

Indeed, a serious, targeted marketing tool is needed by these professionals because of the way managed care affected their business over the past decade, reducing fees and patient rosters. Blogging seems to be perfectly situated to fit their needs and it's also a relatively inexpensive marketing medium to use, which in times of economic downturn or recession can help a practice become very competitive. Yet, chiropractors don't seem to understand this.

Based on its recent study of American chiropractic blogging entitled "The Back Blog Brief (http://www.kahunacontent.com/site/2008/05/09/the-back-blog-brief/)," Kahuna Content found that not only are less than 1% of all U.S. chiropractors blogging, but of the ones that do over one-third have effectively abandoned their blogs by not keeping them fresh and vibrant. Only 13% of chiropractor blogs post more frequently than once per week. "With that kind of irregularity and infrequency," says Telofski, "it's hard to develop and keep an audience. No wonder the chiropractor blog abandonment rate is so high. Their lack of commitment is breeding their own discontentment."

Indeed blogs, like other media vehicles, are dependent on fresh and regular content. Telofski said that from the research he got the impression that the chiropractors jumped into blogging without giving it much pre-planning. "I'm certain they wouldn't conduct other aspects of their business like that," he said.

Generally, the chiropractors use only a few of the many available blog tools. Even a blog tool as common as the omnipresent RSS chiklet, the link you click on to subscribe to a blog's feed, was hard to find on most of the chiropractor blogs. But there was one silver lining said Telofski.

"Of the blogging chiropractors that we did find, they mostly write short posts. We found that about 87% of blogging chiropractors keep their posts to 300 words or less. Generally, blog readers don't want to read long posts. So, this is a good thing, but I'm not sure if the chiropractic bloggers did that by design, or if it just worked out that way."

For additional information about The Back Blog Brief go to http://www.kahunacontent.com/site, click on "Learning Reports," then click on "Chiropractic."

Contact:

Richard Telofski, Principal Consultant

The Kahuna Content Company, Inc.

609-799-6490

http://www.KahunaContent.com

###

This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

| Site Map | Home